CAPABILITIES.

PRODUCT STRATEGY, RESEARCH, AND DISCOVERY

  • Product discovery, problem framing, and hypothesis-driven design

  • User journey mapping, service blueprints, and prioritization frameworks

  • Moderated and unmoderated usability testing

  • User interviews, qualitative synthesis, and behavioral analysis

  • Facilitating discovery, ideation, and alignment workshops with cross-functional teams

  • Evaluating product strategies, assumptions, and edge cases through structured thinking

  • Selectively using modern tools, including AI, to accelerate synthesis or pressure-test thinking based on scope, timelines, and constraints

3 Min Read

UI, INTERACTION, & EXPERIENCE DESIGN

  • UI and interaction design for web and digital products

  • Responsive, accessibility-aware design systems and component libraries

  • Visual hierarchy, layout, and interface clarity

  • Illustration, iconography, and custom graphic assets

  • Independently executing design from concept through delivery, with optional use of AI-supported tools for efficiency in exploratory or repetitive tasks

3 Min Read

PROTOTYPING, MOTION, & 3D VISUALIZATION

  • Low- to high-fidelity prototyping for validation and stakeholder alignment

  • Interactive flows, motion concepts, and click-through prototypes

  • 3D modeling and spatial exploration to support concept development

  • Creating realistic, test-ready prototypes using handcrafted or AI-assisted assets when appropriate to fidelity, audience, and goals

3 Min Read

EXPERIMENTATION, ANALYTICS, & OPTIMIZATION

A/B and multivariate testing strategy and execution

  • Hypothesis creation, experiment design, and success metric definition

  • Conversion optimization across acquisition, conversion, and retention funnels

  • Behavioral analytics and performance analysis (GA4, HubSpot, Power BI, etc.)

  • Data modeling, visualization, and executive-level storytelling

  • Designing and reviewing experiments using statistical best practices, with selective use of AI tools for ideation, review, or interpretation

3 Min Read

TECHNICAL, DESIGN, SYSTEMS & WORKFLOW

  • HTML and CSS fluency with a working understanding of JavaScript

  • Designing solutions informed by technical feasibility and constraints

  • Close collaboration with engineering, product, and analytics teams

  • Creating scripts, tools, or automations to reduce operational friction

  • Evaluating when automation or AI meaningfully improves velocity versus when manual execution is more effective

3 Min Read

LEADERSHIP & TEAM ENABLEMENT

  • Team leadership, mentorship, and capability development

  • Building and scaling design, research, and experimentation programs

  • Establishing repeatable workflows, documentation, and standards

  • Modeling thoughtful, responsible use of modern tools while reinforcing strong fundamentals and independent thinking

3 Min Read

APPROACH TO MODERN TOOLING

“I assess project goals, team composition, scope, budget, and risk before deciding when AI or automation adds value. My focus is on strong fundamentals, sound judgment, and delivering high-quality outcomes regardless of tooling.”