MY WORK.
A collection of Ecommerce, Saas, and News & Publishing case studies.
01 | ECOMMERCE CASE STUDY
5 Min Read
August 2023 - November 2023
HONEY I SHRUNK THE SALES PIPELINE
OVERVIEW
After 3-years of experimentation and active user research, my team was able to increase our VOIP client’s revenue per visitor by +41% and average order value by +27% by increasing annual plans.
03 | ECOMMERCE CASE STUDY
3 Min Read
ETERNAL SUNSHINE OF THE SPOTLESS BEARD
August 2023 - November 2023
OVERVIEW
After 3-years of experimentation and active user research, my team was able to increase our VOIP client’s revenue per visitor by +41% and average order value by +27% by increasing annual plans.
02 | SaaS CASE STUDY
3 Min Read
04 | NEWS & PUBLICATIONS CASE STUDY
2 Min Read
NO ONE PUTS DHARMA BEHIND A PAYWALL
August 2023 - November 2023
OVERVIEW
After 3-years of experimentation and active user research, my team was able to increase our VOIP client’s revenue per visitor by +41% and average order value by +27% by increasing annual plans.
MONTH-TO-MONTH OR MONEY-IN-THE-BANK
August 2023 - November 2023
OVERVIEW
After 3-years of experimentation and active user research, my team was able to increase our VOIP client’s revenue per visitor by +41% and average order value by +27% by increasing annual plans.
03 | ECOMMERCE CASE STUDY
3 Min Read
FLEX HARD
August 2023 - November 2023
OVERVIEW
After 3-years of experimentation and active user research, my team was able to increase our VOIP client’s revenue per visitor by +41% and average order value by +27% by increasing annual plans.
ABOUT ME
I am an accomplished Director of Optimization and UX Strategy with over 10+ years of expertise in UX/UI design, user research, and optimization.
I’ve worked extensively in the e-commerce, SaaS, and digital product sectors to build scalable UX frameworks, enhance conversion rates, and drive substantial ROI improvements through data-driven strategies and rapid, iterative testing.
